The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes

From Smashing mag: https://www.smashingmagazine.com/2019/04/user-perspective-story-structure/ Every user interaction with your website is part of a story. The user—the hero—finds themselves on a journey through your website on the way to their goal. If you can see this journey from their perspective, you can better understand what they need at each step, and align your goals with … Continue reading The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes

Sketch vs Figma, Adobe XD, And Other UI Design Applications

From Smashing mag: https://www.smashingmagazine.com/2019/04/sketch-figma-adobe-xd-ui-design-applications/ Sketch vs Figma, Adobe XD, And Other UI Design Applications For a while now, Sketch has been the application of choice for many UX and UI designers. However, we have lately seen many new contenders for Sketch’s position #1 as a universal UI design tool. Two apps that I think stand … Continue reading Sketch vs Figma, Adobe XD, And Other UI Design Applications

Design Your Mobile Emails To Increase On-Site Conversion

From Smashing mag: https://www.smashingmagazine.com/2019/06/design-mobile-emails-increase-on-site-conversion/ Design Your Mobile Emails To Increase On-Site Conversion I find it interesting that Google has pushed so hard for web designers to shift from designing primarily for desktop to now designing primarily for mobile. Google’s right… but why only focus on designing websites to appeal to mobile users? After all, Gmail … Continue reading Design Your Mobile Emails To Increase On-Site Conversion

Automate Your User Research with Qualaroo

From UX Movement http://bit.ly/2WRz3oF Every company knows how important user research is for designing great products. But the biggest problem that keeps them from doing user research is the lack of time. What if you could automate your user research with no effort? With Qualaroo, you can get instant insight from using your own visitors. … Continue reading Automate Your User Research with Qualaroo

Why User Interviews Fail

From Nielson Norman Group: https://www.nngroup.com/articles/why-user-interviews-fail/ Summary: User interviews are often used for the wrong purpose, they’re not planned or analyzed properly, and stakeholders don’t see the value in doing them. User interviews are an important generative method for UX. Generative methods (like interviews and focus groups) produce knowledge. In contrast, evaluative methods (like a usability test … Continue reading Why User Interviews Fail

Gender-Neutral Language in the Workplace: an Example from Hotjar

From Hotjar: https://www.hotjar.com/blog/gender-inclusive-language-workplace Working as part of a remote team comes with plenty of upsides. We Hotjarians get to work from wherever we want, choose our own work schedules, and spend more time with friends and family. But remote work isn't always easy; for example, building a shared and inclusive culture with a distributed team takes a … Continue reading Gender-Neutral Language in the Workplace: an Example from Hotjar

UX Optimizations For Keyboard-Only And Assistive Technology Users

From Smashing mag: https://www.smashingmagazine.com/2019/06/ux-optimizations-keyboard-only-assistive-technology-users/ UX Optimizations For Keyboard-Only And Assistive Technology Users (This is a sponsored article.) One of the cool things about accessibility is that it forces you to see and think about your application beyond the typical sighted, mouse-based user experience. Users who navigate via keyboard only (KO) and/or assistive technology (AT) are … Continue reading UX Optimizations For Keyboard-Only And Assistive Technology Users

Finding clarity in complexity

From Shopify UX: https://ux.shopify.com/finding-clarity-in-complexity-bc5843169ace?source=rss----bbc664515c9e---4 Photo: Verne Ho, Burst Some specific techniques can help you design for technical users When most designers talk about user experience they’re talking about consumer products, but user experience also matters for professionals or technical users. These people are subject matter experts in their domain: engineers, software developers, or medical professionals. They’ve … Continue reading Finding clarity in complexity

A Content Strategist’s Guide to Using Tone in Products

From Facebook: https://medium.com/facebook-design/a-content-strategists-guide-to-using-tone-in-products-bae168b6534c?source=rss----299982baa866---4 What you say matters, and how you say it can make all the difference By Jasmine Probst and Susan Blue Anyone who works in content knows it’s hard enough to get a team aligned on the right voice, let alone when multiple people are writing for the same product. And writing with the … Continue reading A Content Strategist’s Guide to Using Tone in Products

Building A Component Library Using Figma

From Smashing mag: https://www.smashingmagazine.com/2019/06/building-component-library-figma/ I’ve been working on the creation and maintenance of the main library of our design system, Lexicon. We used the Sketch app for the first year and then we moved to Figma where the library management was different in certain aspects, making the change quite challenging for us. To be honest, … Continue reading Building A Component Library Using Figma