The Case For Brand Systems: Aligning Teams Around A Common Story

From Smashing mag: https://www.smashingmagazine.com/2019/06/case-brand-systems-align-teams/ There’s a disconnect. If you’ve been in business for enough time you’ve definitely felt it. Teams are pulling companies in different directions with internal processes and specialized frameworks for absolutely everything. They’re focused on building their “part” of the product, and doing it incredibly well. There’s just one problem: our internal … Continue reading The Case For Brand Systems: Aligning Teams Around A Common Story

The Optimal Placement of Mobile Call to Action Buttons

From UX Movement http://bit.ly/2INF1yh Did you know that button placement affects how fast users complete their task? Placing your call to action buttons where users expect to find them leads to faster task completion. When users get more done in less time, they’re more satisfied. Here’s a comprehensive analysis of all the button placements you … Continue reading The Optimal Placement of Mobile Call to Action Buttons

What Web Designers Can Do To Speed Up Mobile Websites

From Smashing mag: https://www.smashingmagazine.com/2019/06/web-designers-speed-mobile-websites/ I recently wrote a blog post for a web designer client about page speed and why it matters. What I didn’t know before writing it was that her agency was struggling to optimize their mobile websites for speed. As a result, she came back to me concerned with publishing a post … Continue reading What Web Designers Can Do To Speed Up Mobile Websites

Effective Lifecycle Email Marketing in 2019 (Strategies + Examples)

From Noupe: https://www.noupe.com/business-online/effective-lifecycle-email-marketing-in-2019-strategies-examples.html Is your email marketing campaign effective? Even if you’ve had success with email marketing in the past, your strategy might no longer be effective in 2019. We all know that email is evolving. This year, there’s expected to be over 5.6 billion email accounts. That’s almost the entire human population on Earth.  … Continue reading Effective Lifecycle Email Marketing in 2019 (Strategies + Examples)

4 things our editors are reading this week to be better designers

From UX Booth: http://tracking.feedpress.it/link/7644/12236011 Each week when my co-editor Jess and I meet, we not only talk about upcoming UX Booth articles, but also great articles from other publications that teach, inspire, or otherwise make us better UX practitioners and editors. Here are a few of our recent favorites. When a designer is taking care … Continue reading 4 things our editors are reading this week to be better designers

Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX

From Nielson Norman Group: https://www.nngroup.com/articles/dot-voting/ Summary: By placing colored dots, participants in UX workshops, activities, or collaborative sessions individually vote on the importance of design ideas, features, usability findings, and anything else that requires prioritization. There are few UX-workshop activities that work well in any situation. Dot voting is one of them. Dot voting is a … Continue reading Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX

Synthesizing usability test results

From Flow: https://filippodt.blog/2019/06/27/synthesizing-usability-test-results/ This week we got another usability study in the books by testing the most recent iteration of our signup and onboarding flow. Thanks to some help from our design operations team I was able to pull it off without a hitch. All I had to do was fill in a request, slightly … Continue reading Synthesizing usability test results

Better Search UX Through Microcopy

From Smashing mag: https://www.smashingmagazine.com/2019/06/better-search-ux-microcopy/ Better Search UX Through Microcopy It’s hard to overstate the importance of web search. Searching is as old as the Internet itself, and by some measures, even older. A well-designed search benefits both you and your users; it increases conversions, reduces bounce rates, and improves the user experience. Search is especially … Continue reading Better Search UX Through Microcopy

Popups: 10 Problematic Trends and Alternatives

From Nielson Norman Group: https://www.nngroup.com/articles/popups/ Summary: Whether modal or not, most overlays appear at the wrong time, interrupt users during critical tasks, use poor language, and contribute to user disorientation. From conducting decades of user research, we know that people dislike popups and modals . I was reminded of this fact during a recent usability study. … Continue reading Popups: 10 Problematic Trends and Alternatives

The biggest design mistakes you can do to your E-Commerce store

From Noupe: https://www.noupe.com/design/the-biggest-design-mistakes-you-can-do-to-your-e-commerce-store.html Do you remember the “Breakfast at Tiffany’s” scene where Holly Golightly was standing in awe in front of Tiffany’s window? While Tiffany & Co., without a doubt, is an established and recognized brand, it still has to take care of its showcase decoration so the product display corresponds to the brand image. … Continue reading The biggest design mistakes you can do to your E-Commerce store