The Fallacy Of Not Selling Features

From UsabilityGeek: https://usabilitygeek.com/the-fallacy-of-not-selling-features/ “Sell benefits, not features”. This maxim has long been cemented as gospel. The logic runs that users are not all that interested in buying your product. What they are really interested in buying is improved efficiency, or an easier life, or a better version of themselves. Indeed, this is compelling logic. The … Continue reading The Fallacy Of Not Selling Features

What makes a great digital experience?

From Usabillia: https://usabilla.com/blog/digital-maturity-digital-experience/ Customer experience can be defined as the quality of all of a consumer’s encounters with a company’s products, services, and brand. While a strong customer experience produces significant results—more customers, more sales, and more loyalty—many companies still struggle to identify a plan of action to achieve these results. This doesn’t have to … Continue reading What makes a great digital experience?

Usabilla 360: Learnings from a Customer Workshop on Feedback

From Usabillia: https://usabilla.com/blog/learnings-from-a-customer-workshop-on-feedback/ Voice of the Customer (VoC) is becoming more and more vital for companies when it concerns the optimization of digital environments. Coupled with other solutions like A/B testing, session recording and analytical tools, you can gather a lot of data about what happens on e.g. your website or your app. However, just … Continue reading Usabilla 360: Learnings from a Customer Workshop on Feedback

Applying Discounts and Promotions on Ecommerce Websites

From Nielson Norman Group: https://www.nngroup.com/articles/applying-discounts/ Summary: Coupons and other discounts should be easy to apply and shopping carts should clearly display how the total was affected by the promotion. Many ecommerce websites offer a variety of sales, coupons, or discounts to their customers. In our research for the new fourth edition of the Ecommerce User Experience … Continue reading Applying Discounts and Promotions on Ecommerce Websites

6 Rules for Persuasive Storytelling

From Nielson Norman Group: https://www.nngroup.com/articles/persuasive-storytelling/ Summary: Stories build empathy and make the user needs and pain points memorable to your team. Effective stories speak the language of the audience, are rooted in data, and take advantage of compelling artifacts. Storytelling is how we share ideas and experiences. Having raw data is not enough to convince our … Continue reading 6 Rules for Persuasive Storytelling

How to Use BI to Boost Customer-Centricity: a Deep Dive by Roles

From Usabillia: https://usabilla.com/blog/how-to-use-bi-to-boost-customer-centricity-a-deep-dive-by-roles/ About the BI Blog series: This is the last installment of our BI Series: An exploration of BI at Usabilla with our Software Engineer. In this final blog, we examine how BI is applied for informed decision making in the various roles of CX Analysts, Marketing, Customer Success, HR, Finance and C-Level Executives … Continue reading How to Use BI to Boost Customer-Centricity: a Deep Dive by Roles

Start Designing With Perfect Timing

From UsabilityGeek: https://usabilitygeek.com/start-designing-with-perfect-timing/ In the digital realm, faster is almost always synonymous with better. Whether its an internet browser boasting faster loading speeds or a new mobile app that offers a quicker way to order food, when it comes to our digital experiences we want our goals completed as soon as possible. In the UX … Continue reading Start Designing With Perfect Timing

Design Principles: Finding Them, Writing Them and Living Up to Them

From Usabillia: https://usabilla.com/blog/design-principles-finding-writing-living/ As a user feedback company, UX runs through our veins. Lucky for me as a Product Designer, Usabilla is committed to delivering great user experiences. It isn’t easy to make UX design the core of an organization and fully embed it in every decision. We needed backup from every team to fight … Continue reading Design Principles: Finding Them, Writing Them and Living Up to Them

‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences

From Nielson Norman Group: https://www.nngroup.com/articles/everyone-as-users/ Summary: Even if your target demographics are very broad, you should still identify specific groups of users within that audience to use for UX research and design. When a design serves a large and varied population of users, stakeholders sometimes direct that the design must target “everyone.” This approach may feel … Continue reading ‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences

The Science of Silence: Intentional Silence as a Moderation Technique

From Nielson Norman Group: https://www.nngroup.com/articles/intentional-silence-ux/ Summary: Keeping quiet is a powerful moderation technique for user interviews, usability testing, and workshop facilitation. Well-timed, deliberate periods of silence elicit thoughtful, accurate responses and insights, and build trust with participants. The Disgust for Hush: A Universal Pattern Silence. Dead air. Crickets. Read more