The Layer-Cake Pattern of Scanning Content on the Web

From Nielson Norman Group: https://www.nngroup.com/articles/layer-cake-pattern-scanning/ Summary: When headings and subheadings visually stand out on the page and are descriptive, users engage in an efficient scanning pattern that allows them to quickly find the information that they need. People don’t usually read every word on a webpage, in an app, or even in an article or text … Continue reading The Layer-Cake Pattern of Scanning Content on the Web

Cognitive Maps, Mind Maps, and Concept Maps: Definitions

From Nielson Norman Group: https://www.nngroup.com/articles/cognitive-mind-concept/ Summary: Cognitive maps, concept maps, and mind maps are diagramming techniques that can be utilized throughout the UX process to visualize knowledge and surface relationships among concepts. Cognitive mapping, mind mapping, and concept mapping are three powerful visual-mapping strategies for organizing, communicating, and retaining knowledge. They help us lay out complex … Continue reading Cognitive Maps, Mind Maps, and Concept Maps: Definitions

How to use Screening Questions to Select the Right Participants for User Research

From Nielson Norman Group: https://www.nngroup.com/articles/screening-questions-select-research-participants/ Summary: To recruit appropriate UX research participants, assess people’s characteristics without giving away the purpose of the study. Finding the right participants for a user-research study can be challenging, even if you have clearly defined your target audience . You can learn something from almost any user, but you’ll get more … Continue reading How to use Screening Questions to Select the Right Participants for User Research

Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX

From Nielson Norman Group: https://www.nngroup.com/articles/dot-voting/ Summary: By placing colored dots, participants in UX workshops, activities, or collaborative sessions individually vote on the importance of design ideas, features, usability findings, and anything else that requires prioritization. There are few UX-workshop activities that work well in any situation. Dot voting is one of them. Dot voting is a … Continue reading Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX

Popups: 10 Problematic Trends and Alternatives

From Nielson Norman Group: https://www.nngroup.com/articles/popups/ Summary: Whether modal or not, most overlays appear at the wrong time, interrupt users during critical tasks, use poor language, and contribute to user disorientation. From conducting decades of user research, we know that people dislike popups and modals . I was reminded of this fact during a recent usability study. … Continue reading Popups: 10 Problematic Trends and Alternatives

Why User Interviews Fail

From Nielson Norman Group: https://www.nngroup.com/articles/why-user-interviews-fail/ Summary: User interviews are often used for the wrong purpose, they’re not planned or analyzed properly, and stakeholders don’t see the value in doing them. User interviews are an important generative method for UX. Generative methods (like interviews and focus groups) produce knowledge. In contrast, evaluative methods (like a usability test … Continue reading Why User Interviews Fail

Marking Required Fields in Forms

From Nielson Norman Group: https://www.nngroup.com/articles/required-fields/ Summary: Using an asterisk to mark required fields is an easy way to improve the usability of your forms. Only marking optional fields makes it difficult for people to fill out the form. A common question in many of our UX Conference classes is: should you mark the required fields in … Continue reading Marking Required Fields in Forms

Sympathy vs. Empathy in UX

From Nielson Norman Group: https://www.nngroup.com/articles/sympathy-vs-empathy-ux/ Summary: The majority of UX professionals practice sympathy instead of empathy for their users. As UX professionals, it is our job to advocate on behalf of our users. To do it, we must understand them. Understanding our users means building empathy for human beings who experience the product or service we … Continue reading Sympathy vs. Empathy in UX

3 Design Considerations for Effective Mobile-App Permission Requests

From Nielson Norman Group: https://www.nngroup.com/articles/permission-requests/ Summary: Mobile permission requests are often poorly designed. Consider the content and timing of these requests, avoid dark patterns, and enable users to reverse their decision. What Are Permission Requests and Why Have Them? An app must request permission before accessing resources such as the camera, current location, or microphone, on … Continue reading 3 Design Considerations for Effective Mobile-App Permission Requests

Typography Terms Cheat Sheet

From Nielson Norman Group: https://www.nngroup.com/articles/typography-terms-ux/ Summary: Typography concepts can sometimes get lost in translation between researchers, developers, designers, and stakeholders. Use this cheat sheet to help you decode the meaning of common or often mistaken typography terms. Typography is a key component in almost every digital experience. However, its complexity and industry-specific language makes it a … Continue reading Typography Terms Cheat Sheet