The Fallacy Of Not Selling Features

From UsabilityGeek: “Sell benefits, not features”. This maxim has long been cemented as gospel. The logic runs that users are not all that interested in buying your product. What they are really interested in buying is improved efficiency, or an easier life, or a better version of themselves. Indeed, this is compelling logic. The … Continue reading The Fallacy Of Not Selling Features

Start Designing With Perfect Timing

From UsabilityGeek: In the digital realm, faster is almost always synonymous with better. Whether its an internet browser boasting faster loading speeds or a new mobile app that offers a quicker way to order food, when it comes to our digital experiences we want our goals completed as soon as possible. In the UX … Continue reading Start Designing With Perfect Timing