Product adoption: how to get customers to embrace your product

From Intercom: https://www.intercom.com/blog/product-adoption/ All products share a universal problem, no matter how long they’ve been around or how well they are built – the problem of customer inertia. The sad truth is your potential customers are probably more comfortable staying where they are rather than taking a chance on something new. Luckily, there are ways … Continue reading Product adoption: how to get customers to embrace your product

Retention is a lesson in proactivity

From Intercom: https://www.intercom.com/blog/retention-is-a-lesson-in-proactivity/ Prevention is better than cure – it’s an age old adage that can be applied to the health of your customer churn and retention rates. When should you engage with your customers to prevent churn? If you are waiting for someone to stop logging in, unsubscribe or cancel, you’re too late. Don’t … Continue reading Retention is a lesson in proactivity