Applying Discounts and Promotions on Ecommerce Websites

From Nielson Norman Group: Summary: Coupons and other discounts should be easy to apply and shopping carts should clearly display how the total was affected by the promotion. Many ecommerce websites offer a variety of sales, coupons, or discounts to their customers. In our research for the new fourth edition of the Ecommerce User Experience … Continue reading Applying Discounts and Promotions on Ecommerce Websites

6 Rules for Persuasive Storytelling

From Nielson Norman Group: Summary: Stories build empathy and make the user needs and pain points memorable to your team. Effective stories speak the language of the audience, are rooted in data, and take advantage of compelling artifacts. Storytelling is how we share ideas and experiences. Having raw data is not enough to convince our … Continue reading 6 Rules for Persuasive Storytelling

‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences

From Nielson Norman Group: Summary: Even if your target demographics are very broad, you should still identify specific groups of users within that audience to use for UX research and design. When a design serves a large and varied population of users, stakeholders sometimes direct that the design must target “everyone.” This approach may feel … Continue reading ‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences

The Science of Silence: Intentional Silence as a Moderation Technique

From Nielson Norman Group: Summary: Keeping quiet is a powerful moderation technique for user interviews, usability testing, and workshop facilitation. Well-timed, deliberate periods of silence elicit thoughtful, accurate responses and insights, and build trust with participants. The Disgust for Hush: A Universal Pattern Silence. Dead air. Crickets. Read more

10 Usability Heuristics Applied to Video Games

From Nielson Norman Group: Summary: Following Jakob Nielsen’s 10 heuristics for user-interface design will improve the user experience of video games. Video games may seem very different from websites or apps: they don’t usually have a practical goal (such as to inform people or help them create an artifact), but instead they aim to entertain. … Continue reading 10 Usability Heuristics Applied to Video Games

Touch Targets on Touchscreens

From Nielson Norman Group: Summary: Interactive elements must be at least 1cm × 1cm (0.4in × 0.4in) to support adequate selection time and prevent fat-finger errors. As a new parent, I increasingly find myself using my smartphone as my primary computer. Jotting down a note, selecting next week’s meal delivery kits, shopping online, and tracking … Continue reading Touch Targets on Touchscreens

Interpreting Contradictory UX Research Findings

From Nielson Norman Group: Summary: If your product looks good from one perspective and bad from another, you have to check the methodology and try to interpret the findings. While presenting a recent training seminar on quantitative research for UX , I was asked an interesting question: “I’m leading a team tasked with overhauling a … Continue reading Interpreting Contradictory UX Research Findings

Breadcrumbs: 11 Design Guidelines for Desktop and Mobile

From Nielson Norman Group: Summary: Support wayfinding by including breadcrumbs that reflect the information hierarchy of your site. On mobile, avoid using breadcrumbs that are too tiny or wrap on multiple lines. Breadcrumbs are an important navigational element that supports wayfinding — making users aware of their current location within the hierarchical structure of a … Continue reading Breadcrumbs: 11 Design Guidelines for Desktop and Mobile

Branding an Intranet

From Nielson Norman Group: Summary: The name of the intranet, its logo, and the visual relationship with the company’s external website are key elements to consider when establishing a brand and an identity for your intranet. Most Intranets are created and owned by IT, HR, Corporate Communications, or a combination of these departments. While these … Continue reading Branding an Intranet