Synthesizing usability test results

From Flow: https://filippodt.blog/2019/06/27/synthesizing-usability-test-results/ This week we got another usability study in the books by testing the most recent iteration of our signup and onboarding flow. Thanks to some help from our design operations team I was able to pull it off without a hitch. All I had to do was fill in a request, slightly … Continue reading Synthesizing usability test results

Better Search UX Through Microcopy

From Smashing mag: https://www.smashingmagazine.com/2019/06/better-search-ux-microcopy/ Better Search UX Through Microcopy It’s hard to overstate the importance of web search. Searching is as old as the Internet itself, and by some measures, even older. A well-designed search benefits both you and your users; it increases conversions, reduces bounce rates, and improves the user experience. Search is especially … Continue reading Better Search UX Through Microcopy

Popups: 10 Problematic Trends and Alternatives

From Nielson Norman Group: https://www.nngroup.com/articles/popups/ Summary: Whether modal or not, most overlays appear at the wrong time, interrupt users during critical tasks, use poor language, and contribute to user disorientation. From conducting decades of user research, we know that people dislike popups and modals . I was reminded of this fact during a recent usability study. … Continue reading Popups: 10 Problematic Trends and Alternatives

The biggest design mistakes you can do to your E-Commerce store

From Noupe: https://www.noupe.com/design/the-biggest-design-mistakes-you-can-do-to-your-e-commerce-store.html Do you remember the “Breakfast at Tiffany’s” scene where Holly Golightly was standing in awe in front of Tiffany’s window? While Tiffany & Co., without a doubt, is an established and recognized brand, it still has to take care of its showcase decoration so the product display corresponds to the brand image. … Continue reading The biggest design mistakes you can do to your E-Commerce store

Customer retention is the new conversion

From Intercom: https://www.intercom.com/blog/videos/onboard-signed-users-satisfied-users/ The old world SaaS model was basically all about sign up and convert. The new SaaS model is subscription revenue-driven, which begs the question: what is a conversion today? After all, we don’t buy software these days; we subscribe to it. At Collision, I spoke about the new techniques that product owners … Continue reading Customer retention is the new conversion

The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes

From Smashing mag: https://www.smashingmagazine.com/2019/04/user-perspective-story-structure/ Every user interaction with your website is part of a story. The user—the hero—finds themselves on a journey through your website on the way to their goal. If you can see this journey from their perspective, you can better understand what they need at each step, and align your goals with … Continue reading The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes

Sketch vs Figma, Adobe XD, And Other UI Design Applications

From Smashing mag: https://www.smashingmagazine.com/2019/04/sketch-figma-adobe-xd-ui-design-applications/ Sketch vs Figma, Adobe XD, And Other UI Design Applications For a while now, Sketch has been the application of choice for many UX and UI designers. However, we have lately seen many new contenders for Sketch’s position #1 as a universal UI design tool. Two apps that I think stand … Continue reading Sketch vs Figma, Adobe XD, And Other UI Design Applications

Design Your Mobile Emails To Increase On-Site Conversion

From Smashing mag: https://www.smashingmagazine.com/2019/06/design-mobile-emails-increase-on-site-conversion/ Design Your Mobile Emails To Increase On-Site Conversion I find it interesting that Google has pushed so hard for web designers to shift from designing primarily for desktop to now designing primarily for mobile. Google’s right… but why only focus on designing websites to appeal to mobile users? After all, Gmail … Continue reading Design Your Mobile Emails To Increase On-Site Conversion

Automate Your User Research with Qualaroo

From UX Movement http://bit.ly/2WRz3oF Every company knows how important user research is for designing great products. But the biggest problem that keeps them from doing user research is the lack of time. What if you could automate your user research with no effort? With Qualaroo, you can get instant insight from using your own visitors. … Continue reading Automate Your User Research with Qualaroo

If you can build a site with WordPress.com, you should build your site on WordPress.com.

From CSS-Tricks: https://css-tricks.com/if-you-can-build-a-site-with-wordpress-com-you-should-build-your-site-on-wordpress-com/ That’s what I like to tell people. I’ve seen too many websites die off, often damaging the company along the way because the technical debt of hosting and maintaining the website is too much in the long term. For a few examples, there is the domain name itself to handle and the … Continue reading If you can build a site with WordPress.com, you should build your site on WordPress.com.