Popups: 10 Problematic Trends and Alternatives

From Nielson Norman Group: https://www.nngroup.com/articles/popups/

Summary: Whether modal or not, most overlays appear at the wrong time, interrupt users during critical tasks, use poor language, and contribute to user disorientation.

From conducting decades of user research, we know that people dislike popups and modals . I was reminded of this fact during a recent usability study. While attempting to complete a task, a participant tossed his phone across the table after encountering multiple popups, consecutively. Frustrated, he abandoned his task and left the website with a very bad impression of the organization. Several other users shared a similar sentiment, albeit they did not throw their phones.

A popup (also known as an overlay or popover ) is a window or dialog that appears on top of the page content. A popup can be classified according to two dimensions:

1.  Whether the user can interact with the rest of the page:

Read Full Article Read more

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.