Typography Terms Cheat Sheet

From Nielson Norman Group: https://www.nngroup.com/articles/typography-terms-ux/

Summary: Typography concepts can sometimes get lost in translation between researchers, developers, designers, and stakeholders. Use this cheat sheet to help you decode the meaning of common or often mistaken typography terms.


Typography is a key component in almost every digital experience. However, its complexity and industry-specific language makes it a common source of misalignment and confusion. You don’t have to be a typography expert to design digital interfaces, but it’s important to know some of these terms in order to have meaningful conversations with others on your team. Communicating clearly with team members about typography can help teams:

Here is a list of terms we have selected based on how commonly they are used in UX design, or how often they are misinterpreted or confused with other terms.

Typeface (also known as font family ): a family of letters and characters that are designed to be presented together to form words and numbers

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