The Fallacy Of Not Selling Features

From UsabilityGeek:

“Sell benefits, not features”. This maxim has long been cemented as gospel. The logic runs that users are not all that interested in buying your product. What they are really interested in buying is improved efficiency, or an easier life, or a better version of themselves. Indeed, this is compelling logic. The problem is that, […]

The post The Fallacy Of Not Selling Features appeared first on Usability Geek

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